When an idea comes to life, there’s nothing better than seeing the results in the shops, online, or maybe even displayed at a show. If you are a budding fashion designer with ambitions to start your own fashion line, then you’ll relate to all of the above, but may need a helping hand to kick-start your brand. Sign-up for this exciting ‘How To Start Your Own Fashion Brand’ course and you’ll benefit from expert insight in how to get started, including many how-to techniques and business concepts.

What Does The Course Include?

The video content in this course can be divided up into several key subject areas, including what you need to get started as a fashion brand, local or outsourced production, marketing and promotion, and how to sell your products. You’ll also learn about choosing your target market, distribution channels, start-up costs, and retail stores and ecommerce. The course leader has 15 years’ experience in the industry, so she is sure to give all you fashion entrepreneurs plenty to think about.

Who Is This Course Aimed At?

There are no entry requirements for this course, so all ages and backgrounds are welcome to learn, but this course is ideal for budding fashion designers who want to take the next step and launch a brand or products to the market. You could be designing as a hobby, or as part of a college course - either way there is something to gain from this exciting mix of business concepts and how-to techniques.

KEY LEARNING POINTS

To make your way through over 4 hours of video content relating to launching a fashion brand. Topics covered include:

Getting Started

• Questions you need to ask yourself before starting out.
• What do you really want to design, and what do you want from your brand?
• Insight into the commitment needed and what the industry is like.
• Building a team and where to find help and support.
• Sourcing fabrics and finding quality materials.
• Telling your brand’s story.

Start-Up Costs

• Where you will spend money at different phases of your business.
• Importance of logo, the colours, type, and font.
• Creating samples to show production and retailers.
• Making use of fashion students and their experience.
• Launching a workable website.
• Producing marketing materials.

Bricks and Mortar V E-Commerce

• Pros and cons to a brick and mortar store.
• Finding the right location.
• Enlisting a business mentor.
• Pros and cons to running an ecommerce site.
• Upfront costs to running an online shop.

Choosing a Target Markete

• How does your brand differ and stand out.
• Determine customer needs and how your product will solve them.
• Customer demographics.

Outsourcing or Local Production

• The downfalls of outsourcing.
• The reduced costs of outsourcing.
• Communicating and working with overseas manufacturers.
• What to look for in a production facility.

Channels of Distribution

• How to get your product to the customer.
• A look at direct to customer sales (ecommerce or in your store).
• Benefits of direct to customer for a new designer.
• Establishing customer relationships.
• Pop-up shops and trade shows.

ADVANTAGES OF THIS COURSE

• Learn from an industry expert who has been there, and started their own brand from scratch.
• Learn from anywhere you have access to the internet and a compatible device.
• Connect with other learners on the platform and share experience and support.
• A great starter course for anyone wanting to launch a fashion business.
• Insight into the realities of launching a business.
• Prepare yourself for the business journey ahead.